“Wicked,” the upcoming movie comes to life beginning in Late October at Universal Studios Hollywood and Universal Orlando resort. There will be new experiences. Additionally, there will be merchandise and dining opportunities.
This October, Universal Destinations & Experiences theme parks, —Universal Studios Hollywood and Universal Orlando Resort, invite guests to “defy gravity.” There will be a variety of all-new immersive experiences and exclusive merchandise inspired by “Wicked.” This movie comes out in theaters November 22.
The “Wicked” experiences will differ at each destinations. Both are designed to capture the spirit of the world of “Wicked.” These experiences allow guests to express their fandom through fashion and accessories.
Starting in late October, Universal Orlando Resort will welcome guests to “Wicked: The Experience.” The experience will be in the former location of the UNIVRS store. Guests will have the unique opportunity to step into the fantastical Land of Oz.
The Yellow Brick Road
This exclusive experience will encourage guests to take a venture along the classic yellow brick road. They will journey into a variety of “Wicked” locations from Shiz University to the Emerald City. Costumes and props created by the designers from the film will also be shown. It will recreate some of the most memorable moments of the film.
Also beginning in late October, Universal Studios Hollywood will transform its Feature Presentation store within the theme park. The UNIVRS store at Universal CityWalk Hollywood will convert into a “Wicked” store.
Feature Presentation will showcase props from the film. A photo op for this movie will debut within the theme park. Later, in partnership with the film opening, costumes will be displayed. The display will be within the Universal Cinema, an AMC Theatre, at Universal CityWalk.
“Wicked” Limited-time Treats
Themed dining will complement these “Wicked” experiences at both theme park locations. Voodoo Doughnuts will debut limited time treats at both Universal CityWalk locations. The Toothsome Chocolate Emporium & Savory Feast Kitchen will also debut limited time treats at both Universal CityWalk locations. Voodoo Doughnuts and The Toothsome Chocolate Emporium & Savory Feast Kitchen at both Universal CityWalk locations will debut limited time treats. These treats are inspired by “Wicked.”
New retail opportunities and exclusive products will also be featured during this celebration of the upcoming movie. Guests are invited to “rejoicify” as they peek behind the Emerald City gates. A variety of merchandise will be available at Universal Orlando Resort, Universal Studios Hollywood and at both Universal CityWalk locations. This merchandise includes elevated apparel, home goods, accessories, toys and more along with exclusive products.
“Wicked” Merchandise at Universal Orlando and Universal Studios Hollywood
The Shiz University collection is inspired by the iconic school where Glinda and Elphaba first cross paths. It features back-to-school supplies like a Spirit Jersey, duffle bag, tumbler, hat, journal and more.
The legendary Studio MinaLima developed exclusive, movie inspired graphics and prints for the collection. This collection includes an intricate all-over-print on apparel, accessories, home goods, and confections. It also features stationery. MinaLima continue to be excellent partners with Universal.
The “Wicked” logo will be found on many merchandise items. Guests looking for other products will find a variety of offerings, including beautiful fashion dolls from Mattel, Funko Pops! of fan-favorite characters, LEGO sets featuring the Land of Oz, Loungefly bags. There will also be also cosplay and prop replicas from The Noble Collection.
Even more “Wicked” celebrations are coming to Universal Studios Singapore and Universal Studios Japan later this year and early next. For more information about the “Wicked” experiences coming to Universal Orlando Resort and Universal Studios Hollywood, stay tuned. Follow Universal Orlando and Universal Studios Hollywood social channels. Follow #WickedMovie on social and get ready as “Wicked” flies into theaters on November 22. Also, do not forget to visit Universal Studios Florida to meet the Death Eaters during the Halloween Horror Nights season.
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