Despite the ups and downs, the Toys”R”Us name lives on in pop culture and stores today. Toys”R”Us revealed the locations for its inaugural Geoffrey’s Tour Across America, which will start in New York City on July 20.
Geoffrey’s Tour Across America begins with a major celebration at Macy’s flagship store at Herald Square in New York City. Toys”R”Us will unveil the new Geoffrey Mobile. This 38-foot custom RV will take the beloved mascot Geoffrey the Giraffe™ from Herald Square on a multi-city tour making stops at the Toys”R”Us global flagship at American Dream and select Toys”R”Us at Macy’s stores from New York to Florida.
The Tour launches on the anniversary of Toys”R”Us opening at every Macy’s store across the USA. This tour will promote the benefits and importance of play with in-store celebrations and activities that foster discovery, family togetherness, and fun at each stop.
Geoffrey’s Play Celebrations as a part of Toys”R”Us tour
The celebration at Macy’s Herald Square will feature special appearances by characters including PAW Patrol®, Bluey & Bingo, and Peppa Pig to launch Geoffrey’s Tour Across America officially. The first 50 kids to visit the Geoffrey Mobile in each city will receive a free Geoffrey plush. All attendees will receive a paper crown and a toy tambourine and will join Geoffrey the Giraffe in his “Parade of Play” march into the Toys”R”Us at Macy’s store. The fun continues in-store with play stations and family-friendly activities, including Pokémon Trade & Play activity packs, Discovery Excavation Kits, Block building, Bluey printable for coloring, a Meet & Greet with Geoffrey, and more! Giveaways from top toy brands, including L.O.L. Surprise!™, Bluey, Monster Jam®, Kinetic Sand™, among others, while supplies last.
Geoffrey’s Tour Across America Stops include:
Macy’s Herald Square in NYC – Thursday, July 20 at 10: 00 a.m. ET
American Dream in East Rutherford, NJ – Friday, July 21
King of Prussia in King of Prussia, PA – Saturday, July 22
Fashion Centre at Pentagon City in Arlington, VA – Monday, July 24
Haywood Mall in Greenville, SC – Wednesday, July 26
Lenox Square in Atlanta, GA – Thursday, July 27
The Florida Mall in Orlando, FL – Saturday, July 29
Geoffrey’s Tour by Toys”R”Us Across America Sweepstakes
In celebration of the inaugural Tour, Toys”R’Us will be hosting a national sweepstakes for customers in the United States to enter for a chance to win toy prizes. Toys”R”Us kids of all ages can join in on the fun even if they can’t attend one of the tour stops. Starting on July 20th and ending on August 15th at 3:00 p.m. ET, participants can enter to win by visiting http://www.toysrus.com/Geoffreys-tour-across-america or scanning the QR code on the Geoffrey Mobile as it passes by. Each stop on the tour will have a themed play package of toys awarded to one winner. Also, one grand prize winner will receive an Ultimate Play Pack. Winners will be announced starting on or around August 25, 2023. No purchase is required to enter the sweepstakes, and the rules will be available on Toysrus.com.
For more information about the Toys”R”Us tour, you can follow Geoffrey on his adventures @toysrus on Instagram and TikTok. Also, you can visit www.toysrus.com/Geoffreys-tour-across-america to learn more about Geoffrey’s Tour Across America.
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