For a very limited-time, the Cheez-It Stop will be open. This location will literally fill your car with Cheez-It crackers. Are you planning a road trip now?
This Cheez-It Stop function as a first of its kind. Here is a common scenario that this unique stop solves. Imagine you are driving along the desert highway toward your summer road trip destination. You’re hungry, staring at the road ahead when you swear you see a beacon of a tasty snack ahead. In this case, it is not a mirage. It’s the Cheez-It Stop. This could be the biggest, cheeziest roadside attraction to ever grace America’s beloved highways.
Located deep in the California desert, this 100% real destination invites road trippers to fuel up with their favorite 100% real cheese snack at a first-of-its-kind roadside fill station. Once again, we mean literally fill up.
Just when you thought you’d seen it all, the Cheez-It Stop replaces car fuel with snack fuel. Kellogg’s boasts of the world’s first and only Cheez-It pump. This pump literally streams bags of Cheez-its right into your car window.
Why would Kellogg’s do this? Kellogg’s says what would a road trip be without without snacks. Of course, they suggest Cheez-Its. In addition, this absurdly delicious invention comes completely free for visitors.
Cheez-It Stop
“We know many Cheez-It fans love to travel and they never hit the road without their beloved Cheez-It. We created this brand-first desert outpost to capture the excitement of summer road trips and encourage fans who Want It. Need It. Cheez-It. to fuel up throughout their adventures,” said Erin Storm, brand senior director for Cheez-It. “The Cheez-It Stop will wow with exclusive merch, massive, sharable Cheez-It visuals and aisles stocked with our famous crackers — we can’t wait to see you there.”
This short-term roadside attraction will take travelers back in time to the nostalgic roadside gift shops of yesteryear, complete with absurdly cheezy mementos and hard-to-find Cheez-It flavors that aren’t just a want, but a need. Visitors will find Instagram-worthy aisles stocked with road trip essentials like nostalgic Cheez-It Stop collectables, exclusive cheezy merch and a variety of the most beloved Cheez-It flavors. Visitors can shop it all, as these items will be available for purchase to commemorate their visit to this epic oasis.
The Cheez-It Stop is open for one week only through Sunday, June 11, from 10 a.m. – 6 p.m. PST daily located at 61943 Twentynine Palms Highway in Joshua Tree. Thsi perfectly situated desert destination allows fans looking to make the 128-mile drive from Los Angeles or the 168-mile trek from San Diego to embrace the cheesiness.
Fans of Cheez-Its can also shop exclusive leftover and existing merch drop on cheezit.com to get in on the Cheez-It Stop fun, no matter your location.
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