Icon Park offers two ways to feel nostalgia this summer: a new “Play Pass” and The Great Florida Road Trip.

Icon Park

Icon Park is a 20-acre, open-air entertainment destination with plenty of fun for everyone. This area makes a wonderful place to ride, dine, drink, and explore. On International Drive in Orlando, FL, Icon Park offers over 50 restaurants, bars, shops, and attractions. The Wheel, Orlando’s 400-foot-tall observation wheel, serves as the most recognizable portion of Icon Park. Icon Park resides less than three miles from Universal Orlando Resort and offers free parking.

This summer

Icon Park

Icon Park declares that this summer in Orlando, you can now travel around the whole state of Florida in just 20 minutes. Of course, they mean at their new gaming experience. Groups can also beat rising prices of “vacation inflation” with a new “Play Pass” to 30+ attractions, restaurants, bars, and shops.

Icon Park: new attraction game

ICON Park has launched The Great Florida Road Trip, the first interactive game played while riding inside a 400-ft. high observation wheel. As their capsule rises 400 feet in the air, guests use a special retro-themed infrared camera to aim at markers on the rooftops below. Guests compete for points to win a prize, a $5 arcade card for In The Game Icon Park.

These game markers are themed to a nostalgic road trip through Florida in the 50s and 60s. These pay homage to the state’s original tourist attractions, which were here even before Walt Disney World, SeaWorld Orlando, and Universal Orlando Resort existed.

“This new experience is inspired by the original features that put Florida on the map,” said Chris Jaskiewicz, Icon Park president and CEO. “Weaving together new technology with nostalgia, this experience is designed for people of all ages to enjoy. Kids love competing and testing their gaming skills, and parents and grandparents share great memories from childhood vacations.”

Icon Park: new “Play Pass”

Icon Park

Icon Park claims to be defying the trend of increasing prices with the launch of a new pass. In fairness, this pass does offer savings for visitors. The New “Play Pass” includes free admission, and unprecedented savings, at 30+ venues, such as attractions, restaurants, bars, and shops. Priced at $89.99 per person, the pass offers more than 50 percent savings.

Ensuring vacation flexibility, the pass is valid for 30 days, so guests may come and go during their Orlando stay and enjoy both day and nighttime activities at the venues. To book a Play Pass, click here.

The pass includes the following attractions and activities:

  • One ride on The Wheel, plus its new add-on game experience, The Great Florida Road Trip
  • One entry to the Museum of Illusions Orlando
  • One entry to Madame Tussauds Orlando
  • One entry to Sea Life Orlando Aquarium
  • One ride on the Carousel on The Promenade
  • $25 credit from Max Action Arena
  • $5 game card from In The Game Icon Park
  • One entry to 7D Motion Theater
  • One ride on the Pearl Express Train
Gordon Ramsey’s Fish and Chips

In addition to attractions and activities, the Play Pass entitles guests to a 20 percent discount at 18 different dining venues. Guests can escape to the Florida Keys at Sloppy Joe’s, try some North Carolina-style barbeque at Brother Jimmy’s, or head to Blake Shelton’s Ole Red for country music and southern comfort food.

Are you feeling nostalgic now? Do you plan to visit Icon Park this summer? Let us know in the comments below, please.


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