Demand accelerates with strong momentum heading into popular Halloween and holiday seasons

Six Flags Entertainment Corporation (NYSE: FUN), the largest regional amusement park operator in North America, has reported strong attendance growth and season pass sales momentum through Labor Day weekend, reaffirming its full-year 2025 guidance.

The company entertained 17.8 million guests over the nine-week period ending August 31, 2025 — a 2% increase compared to the same period in 2024. Attendance in August alone grew by 3%, or 172,000 visits, showcasing robust consumer demand and the resiliency of Six Flags’ business model.

President and CEO Richard A. Zimmerman expressed optimism about the results:

“We are very encouraged by the strong rebound in attendance and heightened demand for our parks as the summer progressed. It’s clear that our strategy is resonating with consumers and is driving renewed, positive momentum as we enter the important fall season headlined by our highly popular Halloween-themed events.”

Strong Early Sales for 2026 Season Passes

In addition to increased summer attendance, Six Flags announced that early unit sales for its 2026 season passes are pacing well ahead of last year. The average price is up 3%, with the “all-park add-on” proving particularly popular among guests who want access to Six Flags’ expansive network of 27 amusement parks, 15 water parks, and nine resort properties across the U.S., Canada, and Mexico.

Zimmerman emphasized that these sales reflect strong consumer engagement and validate the company’s ongoing investments in new rides, improved food and beverage offerings, and enhanced guest experiences.

Financial Snapshot

For the nine-week period ending August 31, 2025, Six Flags reported preliminary revenues of approximately $1.1 billion, down 2% compared to 2024. The decrease reflects a mix of promotions that drove attendance but lowered per-capita admissions spending, partially offset by increases in food, beverage, and merchandise spending.

Despite the dip in per-guest spending, Six Flags reaffirmed its full-year Adjusted EBITDA guidance of $860 million to $910 million. The company also stated it has no near-term debt concerns and continues to prioritize reducing leverage while advancing its long-term strategic initiatives.

Looking Ahead

With Halloween and holiday seasons among the most popular times of the year for theme park attendance, Six Flags is entering fall with significant momentum. Guests can expect thrilling seasonal events like Fright Fest and Holiday in the Park, along with continued improvements across the company’s diverse portfolio of properties.

Six Flags remains focused on its mission of delivering unforgettable experiences, from world-class coasters and water parks to beloved character partnerships with Looney Tunes®, DC Comics®, and PEANUTS®.